O-Gap: 81 Percent Of Women Don'T Feel Comfortable Asking Their Parter For More Orgasms
That's the number of orgasms the average women will miss out on in her lifetime.
Similarly, only 42 percent of women reported feeling satisfied after sex with their partner.
As part of the retailer's new Pleasure Positivity Project, 2,000 women in relationships in the UK were asked about their approach to sex with their partner.
The research showed that only one in five (20 percent) of women could achieve orgasm from penetrative sex alone, and that the majority (81 percent) did not feel like they could broach this issue with their partner.
The study also found that nine percent of people in relationships said they have sex at least once a week, with the highest percentage (19 percent) having sex two or three times a week.
One-in-ten UK people in relationships reported never having sex at all.
Laura Whittaker, senior manager at Ann Summers said that the research points to a clear "orgasm gap" between men and women.
“Launching the Pleasure Positivity Project was a big step forward for female sexual empowerment, but we knew there was much work to do to diagnose the Orgasm Gap problem," she said.
"This research allows us to get an insight into how couples are communicating about sex, and the results show many issues that need to be addressed.
"The fact that one-in-five women don’t feel comfortable discussing the fact they’re missing out on orgasms means that they’re suffering in silence. We find it important to share the best ways of communicating and the Pleasure Positivity Project will focus on this, continuing to empower women when it comes to their sexual confidence.”View this post on Instagram
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The retailer's new campaign aims to erase the stigma associated with openly discussing orgasms to give women the chance to achieve as much pleasure as possible.
They have said that they want to close the orgasm gap with sex education, sex-life transformation, and of course, sex toy innovation.
However, while the orgasm gap may be wide, thankfully a considerably higher number of women have admitted to being comfortable discussing what they want in their bedroom.
59 percent of people said that they feel comfortable discussing their sexual desires with their partner and 40 percent said that they discuss their sex life with their partner on a weekly basis.
20 percent of women, however, said that they did not feel comfortable discussing any aspect of their sex life with their partner.
You can find out more about Ann Summers' Pleasure Positivity Project here.