Zara Mocked For 'Ridiculous' New Logo - As Fans Say They 'Miss The Old One'
Clothing retailer Zara have redesigned their logo for the first time since 2011.
Their previous logo was instantly recognisable, with the four letters of the brand name written in a serif font, with ample space between each one.
The new logo will likely also prove instantly recognisable - but for a rather bizarre reason.
For the new look, Zara have decided to remove the spaces between each letter, squashing them all together and adding curves to the Z and R.
It's the complete opposite of their sleek, minimal design of the past and is proving difficult for people to read.
This move follows several other big companies revealing new logos in the new year, including Mastercard and Slack.
And like with those redesigns, people on social media are feeling less than impressed with the new logo.
One person wrote: "Seriously Zara, what the hell?? You forgot the spaces!"
A second said: "The updated Zara logo is a bit ridiculous. Clearly designed to be recognised as a graphic, rather than as something that is remotely legible."
"The new Zara logo is actually me trying to squeeze into their clothes," joked a third.
A fourth added: "Another example of people messing with things that don't need to be changed... If it ain't broke..."
Someone else simply said: "Miss the old one."
Designer Erik Spiekermann was also disapproving of the new look, writing: "That is the worst piece of type I've seen in years. Was this done by one of those new robots that will replace humans?"
However a few people were on board with the new design.
A different user commented: "Love it actually!"
Someone else posted: "I think it's kind of sexy..."
Zara's new logo was created by Baron & Baron and is believed to feature the signature typography of artistic director and founder, Fabien Baron.
Mirror Online have contacted Zara for comment.